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Skills Learned. Experience Earned. Passion Inherit.

Designing and leading high-quality experiences across products, platforms, and teams.

About

I’m a Product Design leader with over a decade of experience creating and scaling web and mobile products for both B2B and B2C audiences. I’ve worked across finance, healthcare, entertainment, and lifestyle, which has given me a strong understanding of different users, business goals, and levels of complexity.

Skills

  • Design Strategy
  • Business Goals Alignment
  • Stakeholder Alignment
  • Wireframes
  • Information Architecture
  • User Flows
  • User Research
  • Interaction Design
  • Prototyping
  • Accessibility
  • Design Systems
  • Visual Design

Tools & Technology

  • Figma
  • AI Tools (Figma Make, Figjam, Miro AI, Cursor, Lovable, ChatGPT, Claude)
  • Adobe Creative Cloud
  • JIRA, Asana, Notion
  • Confluence
  • WordPress
  • Webflow
  • Microsoft Teams, Slack
  • HTML, CSS, JS, Angular, React, Bootstrap

Featured Project

IRIS Design System

Role

Lead Designer

Contribution

Worked closely with the Design System Director and a team of Front-end Engineers to envisioning the new FICO IRIS Design System from beginning to launch and support.

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Password Protected

FICO Platform

Role

Product Design, Sr. Manager

Contribution

Responsible for working with Product Managers and Engineers to create designs, review roadmaps, and features for upcoming releases.

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Password Protected

FICO Decision Modeler

Role

Product Design, Sr. Manager

Contribution

Conducted recurring design reviews with designers and engineers while managing intake requests.

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Password Protected

FICO Assistant | AI Chatbot

Role

Product Designer

Contribution

Translated product requirements into wireframes and high-fidelity UI designs, supporting the beta launch of a GenAI-powered chatbot within FICO Platform.

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Password Protected

What I Do Best

Design Strategy

My approach blends hands-on craft, research-driven UX decisions, and strong design thinking to solve business challenges and deliver measurable results.

Visual Design / UX

I design scalable visual and user experiences, leveraging AI to accelerate workflows while maintaining strong brand, accessibility, and high-quality craft across platforms.

Cross-Functional Leadership

I prioritize clarity, trust, and momentum to move complex initiatives forward by aligning designers, product managers, engineers, and stakeholders around a shared vision.

Work Experience

2024-2025

Product Design, Sr. Manager

FICO

Led product design for FICO’s Omega products, managing a distributed team of designers and setting vision and strategy in highly ambiguous environments. Drove cross-functional collaboration by facilitating design sessions, walkthroughs, and executive presentations while partnering closely with Product and Engineering through JIRA-based workflows. Owned end-to-end design for FICO’s first AI-powered chatbot, including customer-facing and administrative experiences, and led the redesign of core FICO Platform products such as Decision Modeler and Strategy Director to deliver scalable, enterprise-ready MVPs.

2023-2024

Sr. Designer

FICO

Maintained, evolved, and scaled IRIS Design System in Figma, partnering closely with designers and engineers to deliver new components and product features. Led the redesign and launch of FICO Analytic Cloud Portal, enabling seamless customer trials of cloud-based products and improving the overall onboarding experience.

2016-2023

Lead Designer

FICO

Co-created IRIS Design System, leading research, planning, component design, library management, and driving adoption across cross-functional teams. Delivered end-to-end UX/UI design across FICO’s B2B software portfolio and led visual quality assurance to ensure consistency, clarity, and standardized design annotations for engineering teams. Previously led the user-centered visual modernization of FICO’s Debt Management System and maintained the global style guide supporting FICO’s B2B products.

2016

Digital Designer

K-12

Developed marketing ads and web pages while managing ongoing updates and maintenance for the K–12 website and Parent Portal. Collaborated closely with UX designers to refine user flows, wireframes, and documentation for both internal and external-facing products.

2014-2015

Creative Director

Everlast Interactive, LLC

Led the design and technical support of responsive web platforms for individuals, startups, nonprofits, and enterprise clients, including The Party Booker platform.

2014-2015

Sr. Digital Designer

Trellist

Designed, updated, and maintained websites for multiple clients including DuPont.

2014

Interactive Designer

The Archer Group / Bounteous

Designed interaction experiences and rich media assets for Wawa.com.

2013

Sr. UX/UI Designer

Barclays Bank

Created user-centric designs for Barclaycard’s account management platform and internal marketing campaigns.

2012-2013

Sr. Designer

Razorfish / Razorfish Health

Improved usability, consistency, and visual quality across consumer-facing iOS
and Android applications for State Farm and Pfizer.

2012

Digital Designer

Digitas Health

Designed and updated websites and digital advertisements for multiple healthcare companies.

2012

Creative Director

Appetizer Mobile

Gathered client requirements and translated them into personas, user flows, wireframes, prototypes, and production-ready UI, working with engineering teams to support launch.

2011

Co-Founder

Everlast Interactive | Everlastin

Founded and led a creative studio delivering end-to-end design and delivery including user flows, wireframes, prototyping, web design and development, digital marketing, branding, and ongoing client support.

Founding Product Designer at Dubset, a music technology company focused on rights management for mixed music; acquired by Pex in 2020 for a deal reportedly between $25-$50 million.

2010-2011

Visual Designer

Hot Studio

Provided visual and UX designs for Five-Star Basketball and Quest Diagnostics website.

2008-2010

Sr. Designer

Radio One | Interactive One

Created digital marketing advertisements and delivered UX/UI designs for nationwide radio channels and branded digital platforms, including NewsOne.

2005-2008

Interactive Designer

AOL

Designed interactive motion experiences and co-managed AOL Top 11 Countdown Show and supported AOL Music digital content.

Let's talk about goals and strategy for your product!

Email dhazell@gmail.com

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